Secret Diary of a Call Centre: The book!

Right when I started this blog, my main aim was to reveal to as many people as possible what it felt like to be inside a call centre, to be a part of its machinery. It also helped me to feel a lot better, as if my daily trials had some wider point apart from dealing with endless complaints about self-combusting vacuum cleaners.

Some four years on I’ve ended up with a whole load of posts covering many different aspects of call centre life. As it is in blog format though it can be quite hard to navigate and pick out the more interesting bits. For quite a while I’ve been contemplating producing a ‘book of the blog’ type publication and now it feels the time is right.

I’ve actually been working on it for a good few months and it has been quite fun and more than a little illuminating reading through posts which I wrote a few years ago. I’ve also been adding in more biographical material about my relationship with the call centre, and have included a type of running commentary which captures where my views may be different with the benefit of hindsight.  There are still a lot of outstanding details – mainly technical ones – but I’m aiming for a release around October.

 

 

 

 

First taste of the call centre

It must have been sometime in the early nineties. My Dad had a business selling fresh cream cakes and these were particularly popular with offices where people would place bulk orders for birthdays and other special events. As the delivery boy it meant I’d seen the inside of many offices. This one was from the outside fairly unspectacular. It had a façade of yellow-ish stone and sat on the outlying part of the office district where a busy roundabout separated downtown from the down-trodden part of town. Next door was a derelict Victorian Gothic church which always struck me as a little creepy.

The inside was gloomier than the airy new buildings I’d been used to. This feeling of difference though did little to prepare me for what I was about to see. I was directed with my tray of cakes into the middle of a high-ceilinged room. All around me sat people in headsets, the nearest a smart-looking man pressed a button “Hello, Eagle Star Direct, how can I help you?” Then a pause, followed by “I’ll just put you through.” Then again “Hello, Eagle Star Direct, how can I help you?” a pause, followed by “I’ll just put you through.” And again. and again, and again. The repetition seemed endless. I watched and listened, transfixed. What was this place? I wanted to get out and couldn’t get rid of the cakes soon enough. As I opened the passenger door to the van and swung myself into the seat ready for my next office I made a mental note. I never ever want to work in a place like this.

The Toxic Call Centre

In 1999 Niels Kjellerup coined the term ‘toxic call centre‘ identifying four key characteristics:

  1. Disregard for potential of staff. Use of terms like ‘agents’ to dehumanise people. Burn-out accepted as inevitable cost of a tough job. No or little training to improve communication & relationship skills of reps
  2. Lack of strategic vision for the Call Centre and how it adds-value to the organisation paying the operational cost. Call factory measurements substitute for meaningful benchmarks which could help senior management relate to the value created in call outcomes.
  3. Management role is that of enforcement rather than coaching & skills development.
  4. New Technology viewed as the only way to improve productivity

Needless to say this sums up my old workplace – and just about every grievance I had with it – very nicely.

The good news though is that Kjellerup beleives the  Toxic call centre is by it’s very nature unsustainable, at least in the long-run:

Short term endless pressure for productivity improvements. Staff retaliates by bringing in unions and labour relations sour ( the modern day sweat shop concept is born) Impossible job to manage, resulting in high turn over of Managers depleting the little Call Centre Know How existing. Finally as Senior Management gives up trying to make sense of the escalating call centre costs the activity is outsourced.

Long term, no company or organisation can afford to distance themselves from their customers and Toxic Call Centres will be restructured with a new management team with a view to develop a Coaching Culture Call Centre where Call Outcomes are given priority and the customer contact is integrated with the rest of the organisations with measurement and benchmarks which clearly demonstrates the way improved customer interaction benefits the organisation. In terms of increased revenue, lower operational costs and better customer access resulting in significant lower sales and marketing costs.

 I’m not sure how much I share this view. I’ve seen at first hand how companies can still do very well despite upsetting people with bad call centre service. Take our worst company, one which had been in business over 20 years. I’d spend all day listening to customers telling me over and over and how awful we were and that we’d lost a customer, but still new ones kept coming to take their place. Even more puzzling if you did an internet search you’d uncover very little in the way of negative comments.

For a company looking to cut costs they may well be be safe in the knowledge that only a small portion of its customers will actually interact with the call centre, and of those who are unhappy with the service only a very small minority will be motivated to do anything about it whether that’s an angry tweet, or going elsewhere. Of course companies would do much better and get much more business if they did improve their call centres, but it’s a link they seldom seem to make.

 Just take car insurance. How many people think of call centre quality when making a purchasing decision, especially when you only have any contact with the centre when changing details, or making a claim. How bad would the service have to be before a customer would actually switch to another provider who is charging, say £20 extra a year?

And that’s why the Toxic Call Centre will be around for a while yet.

Eight Minutes Idle: Matt Thorne Q & A

As most people who follow this blog will know I’m a big fan of the novel Eight Minutes Idle, a book centred around Quick Kall, a Bristol Call Centre sometime in the late 90s. After a somewhat difficult journey which is a fascinating story in itself, a film version is set to hit UK cinemas this Valentines Day (see trailer here). Ahead of this I got the chance to pose a few questions to Eight Minutes Idle Author himself,  Matt Thorne, about the book the film and of course the call centre:

For me, what I love about Eight Minutes Idle is the rich description of how a call centre operates with all its politics and contradictions. Given that the call centre is now an established and central feature of our lives as workers, or more often callers does it surprise you that the call centre is conspicuous by its absence in literature and film and does this make it even more important to have an authentic representation of what it is like to work in a call centre such as in Eight Minutes Idle?

Absolutely.  I’ve recently been going through the novel again for the ebook edition and I noticed in it that a couple of times Dan makes reference to a call-centre providing such rich material that he’s sure it’s only a matter of time before it appears in films and on TV.  I think this was me covering myself in case other call centre narratives showed up before the book was published, but although it’s appeared occasionally in films and novels, it never seems to be described in much depth.  It’s generally presented as a job a character has while doing something else—as if it’s something that doesn’t require all of your attention.  But when I was working in a call-centre it took all of my attention and started to shape the way I was looking at the world, which was what I wanted to get across in the book (and now in the film).

One of the main issues call centre workers tend to express dissatisfaction with is their management. Managers, who listen-in to calls, enforce targets and who have the power to fire tend to be regarded as straightforward villains, which is indeed how they have been portrayed in fiction elsewhere. Alice, the Team-leader in Eight Minutes Idle, however, seems to be a more complex character who exhibits vulnerabilities and is also subject to pressures. Could you tell us some more about the character and how this relates to call centre managers in general – is she as much caught-up in the call-centre system as everyone else?

Alice in the book and Alice in the film are slightly different characters, who have quite different journeys—but both are complicated people who are not straightforward villains, as you say.  Alice in the novel has started working in a call-centre when she’s left school at sixteen and has initially been quite excited about the job but has now reached the point where she’s started to feel frustrated in her position.  She’s had a relationship with her superior that hasn’t quite worked out and enters into a relationship with Dan partly as a way of winning back the approval of her team but mainly because she wants a friend.  She sees all the fun the gang are having and doesn’t understand why being their team-leader should exclude her from this, especially as she used to be a rebel herself.  But then she can’t help herself from stirring up trouble with the team.  In the film, Alice is still vulnerable but she’s a little bit more proactive.  Her relationship with Bryan is breaking down, the call-centre’s is in trouble and she is more immediately attracted to Dan, and jealous of his friendship with Teri.  I think Montserrat Lombard has done a really brilliant job of bringing Alice to life and you see her thought- processes more clearly in the film than perhaps you do in the novel.  Because the novel is in the first person, Alice is generally seen though Dan’s eyes, and sometimes his understanding of her is slightly at odds with her true character.

Overall the main character, Dan, seems to be content with life in the call centre, though achieves this through a sense of detachment. Is this a reflection of your own feelings from your time working in a call centre and how, for instance, would you feel about working in a call centre such as Quick Kall now?

Working in a call-centre was one of my first jobs after leaving university and I genuinely really enjoyed it.  I started out doing the day shift and I really liked being surrounded by other people mainly the same age as me and it was my first experience of office camaraderie.  Then after a while I started doing the night shift and that was a much more peculiar experience.  I took the night shift because it was a 24 hour line and hardly any calls came through so I could use the time to write, but call centres at night are strange places.  Which led to the idea of sleeping in them, which inspired the novel.  Some of Dan’s observations, especially seeing his father coming back from an office job as a kid and trying to imagine what it was like, are definitely how I felt.  (Mind you, this was partly because whenever I called him he seemed to be taking advantage of the full-size snooker table in the rec room.)  Writing novels requires so much sitting alone in a room that office banter and fun feels really desirable.  That said, I now also teach Creative Writing at a university so have a newfound sense of how boring meetings can be and the occasional downsides of work.  I think what I was trying to get at in the novel (and the film) is how much of life is taken up with work but how few people try to replicate this (I guess because most writers don’t have that much experience of day-to-day office life) in books or film.  I think I would miss writing if I worked in a call-centre full time again but equally I do miss that sense of having a gang which you don’t really get at universities in the same way.  Everyone is so isolated in that sort of environment because they’re all working on their own research (or novels, in the Creative Writing department) and what I liked about working in a call-centre is that you’ve all doing more or less the same thing, and helping each other out and it’s up to you how seriously you take it (or your manager).

 One of my favourite scenes in the novel is where Dan is in the elevator and joins in the conversation about the abolition of the call centre. Much has been made of how technology, particularly the use of the internet, will either erase, or alter the call-centre’s core raison d’etre. However, very little seems to have actually changed. In fact my own experience of working in a similar call centre some ten years after Eight Minutes Idle was first published is virtually identical. Has Dan been proved right – have call centres been kept around as a public service simply to listen to old people complain?

Well this has been very much on my mind, first with adapting Eight Minutes Idle into a film (I co-wrote the screenplay with Nicholas Blincoe) and then preparing the first e-book edition.  I hadn’t looked at the book in the meantime and had completely forgotten the conversation in the lift and it came as a surprise to me to read it again.  When we started working on the film the first thing we had to decide was whether to do it as a period piece and set it in the late ‘90s as the novel was, or to update it to the present day.  And before we made the decision to update it we looked around and decided that not much had changed with call-centres.  There was one subplot in the film that got edited out about how some companies believe that employing a call-centre is an admission of weakness (I found interviews with people talking about this online), but there is another element in the film that does relate directly to this question that I don’t want to give away as it’s a surprise and not in the book, but essentially I think Dan has a point.  There are some differences now, with people being more proactive about complaining when things do wrong—some people will go on Twitter for example and try to contact service providers directly, and the fact that this is happening in a public forum sometimes makes companies more likely to respond—and companies often trying to hide the fact that they even have (or make use of) a call-centre.  But essentially I think that even the most complicated computer systems in the world can’t answer the range of questions that people need answering.

 Niels Kjellerup coined the phrase “toxic call centres” to describe call centres with a high focus on call volumes and average handling times which also exhibit a high level of staff-turnover. Can Quick Kall be called a “Toxic Call Centre”, or is this unfair?

I’m looking forward to hearing what you think of the film because I think Quick Kall in the film is very much a “Toxic Call Centre” even down to the way it looks—it’s not a normal-looking office environment but something much more unusual.  But in the book I think the call-centre is slightly different.  Alice says to Dan early on that there are teams in the call-centre who work well, and teams in the call-centre who’ve gone rogue, as it were, and Dan’s team is a bad one.  One of the things that’s different between the novel and the film is that the management of Quick Call in the film very much falls on the shoulders of Bryan, Alice’s ex-lover, whereas in the novel it’s a more mysterious environment.  Quick Kall in the novel has several different floors, and Dan’s uncertain about what else is going on in the building and the Bryan of the novel has no real idea what’s going on either.

 If you could change one thing about the call centre, what would you change?

The one thing I’ve never understood about call centres (at least in my experience of working at one and occasionally from calling them) is that why they don’t have more dedicated call-centres and furnish the people answering the phone with all the information they need to answer the callers’ needs.  My experience of working in a call-centre was that I had to flip from one screen to another with no idea what I was talking about (for example, running through the specs of a car when I can’t even drive) and if the person calling asked me anything that wasn’t on the screen then I had no idea how to answer.  Also, I think people should be paid more, given better job security and respected for what they’re doing.  And…sorry, this is much more than one thing, employ more people and have more lines to reduce waiting time.  Basically, I think that the importance of call-centres needs to be acknowledged and management should look at improving caller and employees’ experiences rather than hitting arbitrary targets or providing the cheapest possible service.

 

Eight Minutes Idle is released in UK Cinemas on the 14th February

Call Centre Documentary: Help Needed

Towards the end of last year I was approached by Dragonfly Television, makers of’One Born Every Minute, who are in the process of making a new documentary series about complaints and customer service in  Britain.

Among other things they’re going to be featuring call centres and are keen to speak to people who have experienced a negative effect from working in the call centre:

We’re interested in showing just what the toll of being on the end of a barrage of abuse can result in, our episode is going to be surrounding utility companies and at the moment they seem to really be at the very forefront of people’s vitriol. So we’d like to understand just how the decisions that are made at an executive level can have a negative effect not only on the customer but also the call centre worker themselves.

If anyone is interested in sharing their story, please contact Jonathan.Skuse@dragonfly.tv

 

 

Turning Thirty in the Call Centre: What is the average age of call centre employees?

I never expected to see in my 30th year in a call centre. If you’d have asked me where I’d have been now at the age of 18 I’d have pictured a job in middle-management somewhere with a comfortable salary, certainly enough to pay the mortgage on a nice suburban semi.

But here I am.  And what’s worse it feels somehow wrong, like there’s a law that says you shouldn’t be in a call centre in your thirties, just like that quote which is widely reported to have been uttered by Margaret Thatcher that  ‘any man seen riding on a bus after the age of 30 should consider himself a failure’

Of course the BBC3 show the call centre didn’t help with it’s emphasis on the call centre as being young, funky and just a little bit spunky. According to the voiceover on the episode which I viewed out of the  ‘1 million call centre workers in the UK’ the average age is just 26.

But how true is this? The older I get the younger my colleagues seem to be, but I’ve also seen plenty of people older than me in the call centre and I have my suspicions about claims that the call centre is wholly a young persons environment. 

According to the U.S Call Centre Industry 2004: National Benchmarking Report based upon a survey of General Managers from a representative sample of 470 establishments the young call centre is in fact something of a myth

Call center jobs are often viewed as low skilled and clerical, and the workforce is portrayed as young and unattached to the labor force. According to our survey, however, the age and education profile of call center workers is considerably higher. The typical call center worker in this survey is 30 years old and has one and a half years of college education.

However, in a post entitled Do call centres discriminate against older workers? The Call Centre Helper blog presents data from a 2008 YouGov survey of 946 call centre agents which found that 46% of call centre workers are aged under 30. By contrast just 10% were over 50

Age Profile CC

 

Whilst this means the median age of a call centre employee would be around thirty plotted in a chart it is quite apparent how the age-profile is skewed towards the younger end of the age range.

In terms of industry sector there is also some variation. Using Data from a 2004 DTI report the CFA Business Skills @ Work Contact Centre Labour Market Report 2012 presents a break down of average age by industry sector.  The average age varies from 24 for Healthcare and Entertainment & Leisure to 31 for Utilities and 32 for the category Food & Drink.

Average age, sector

Importantly, according the the CFA report, the DTI data distinguished between several different groups of employees:

In terms of identifying patterns, the DTI figures from 2000 draw on evidence from focus  groups and site visits and further explanation illustrates that there were at that time several key groups of employees who were agents. The first of these groups was identified as young women under 30 who may not have higher educational qualifications but have significant length of service in the industry. Fewer young men are in that category. A second group is made up of returning workers and those looking for a new  start after structural redundancy. This brings in a more mature group which raises the average age. A third group consisted of recent graduates or even students working part time who may not be seeing long term prospects in the industry.

Additionally there also seems to be some evidence that as the economy and demands of the industry change the average age of call centre workers is rising

Newer qualitative evidence is provided by consultation and research undertaken in 2009. Focus groups and site visits indicated that the average age of agents was probably rising  as was the average level of qualifications. This came about partly from changing labour  markets and partly from the tendency for contact centres to handle more relationship-based work than early call centre routines, many of which have now been automated. Consultees confirmed that their recruitment focuses on candidates with  greater life experience and the ability to form a rapport and relationship with a wide variety of clients. Despite the lack of quantified data, this information is clearly relevant to the overview of age of the workforce.

In short there’s going to be a lot more of us turning thirty in the call centre.

Eight Minutes Idle – The Film

I’m very excited, as I’ve just heard that the film version of the excellent Eight Minutes Idle is now due for release on Valentines Day next year.

In case you haven’t come across it the novel is the story of Dan, a Bristolian call centre worker. The Author, Matt Thorne himself worked in a call-centre and the novel is consequently full of (and I can most definitely vouch for this) highly accurate descriptions of life in the call centre.

The film has had a somewhat troubled history, with the initial distributor going bust, but thanks to a kickstarter appeal – which at the time of writing has 28 hours left to run  – it looks as if things may now be on course to finally bring the film to the cinemas.

To whet your appetites a teaser is also available here

 

 

Calls may be monitored

Listening-in

 

Angela Merkel might not have been too happy about having her calls listened in to, but to many of us working in the call centre industry having our conversations listened in to, recorded and then fed back to us is an everyday occurrence.

For me, being listened in to is never a nice experience. First there is the paranoia. Spotting a  team-leader sat at a station  you start wondering how long since you was last monitored, then they glance over. Momentarily you catch each others eyes before you both turn away. Convinced it’s you and begin upping your workrate until you’re throat becomes sore with the exertion. You push, prod and cajole customers into buying more, upgrading or whatever it is the company wants you to do – what on paper you should do – but  which under normal circumstances you wouldn’t care less about hassling people for.  Worst of all you have to do everything by the book. No cutting corners the way you do to keep your average call time down, and absolutely no writing off of trifling amounts to neatly circumvent an argument with a customer.

Fortunately I’ve always been quite good at reading the signs and know when I’m being listened-in to and so can take full advantage of the Hawthorne effect which states that subjects being observed act differently due to the very nature of observation. Once however, I wasn’t so lucky. In my defence it was a very, very quiet day, with nothing much happening in the way of calls. I’d decided to put my feet up and take it easy. My big mistake though was  calling up a colleague for a quick chat. Unbeknownst to me they’d just had a run in with their manager and unleashed an anti-management tirade which would have landed us both in hot water were they not already working their notice. As it was it was just me fighting to keep my job. Lesson learnt.

But is monitoring all bad? Of course I’d rather not be monitored and have my conversation style forensically unpicked, but is there an up side? According to this article in Call Centre Helper there is, with the writer pointing out that

Over the years, I have often found that it is possible to gauge a call centre’s efficiency by its attitude to listening to calls. A bad call centre usually has no facilities for listening to calls. In a well-run call centre, senior management will listen to calls on a regular basis and provide immediate feedback to agents.

I’ll never love monitoring, and will always continue in the belief that monitoring is another part of the power imbalance in the Call Centre, but this something I’d agree with. In my worst call centre job I was monitored only once in two years. The reason for this quite simply is that for management monitoring calls is a time-consuming hassle they’d prefer not to do, particularly in the kind of call centre where everyone is over-burdened to the maximum.  To listen in to half an hour of calls takes half an hour of a managers time, in addition to the time taken to feed-back which is likely to be at least another half hour and even then they’d probably only hear a very narrow range of scenarios – not enough to really gauge performance. Faced with a call centre of even twenty agents regular monitoring becomes a huge task. The problem which then occurs is that managers will always be desperate for some way of measuring the performance of their staff and without monitoring they then turn to the dreaded call stats.

 

 

Fictional call centre characters #2 Vroom

Vroom's Managerial Matrix

Vroom’s Managerial Matrix

Book: One Night at the Call Centre by Chetan Bhagat

Name(s): Varun Malhotra/ Agent Victor Mell/ Vroom

Employer: Connexions (India)

A struggling outsourcer with a call centre in Guragong Connexions take calls for their one and only client the U.S firm Western Computer and Appliances. Call flow is however dwindling and the future of the firm is in question.

Vroom’s call centre journey:

Young and idealistic the college educated Vroom was originally working as a journalist, but took a job in the call centre due to the better money on offer. This choice is a constant source of tension for Vroom, who finds call centre work hard and though he tries to justify his choice by pointing out that with economic wealth comes greater power  he also reflects on the hollowness of consumer society and the relatively low wages of Indian call centre workers compared to workers in the West.

Finest call centre moment:

Without a doubt developing Vroom’s managerial matrix. In Vroom’s own words:

There are four kind of bosses in this world, based on two dimensions: a) how smart or stupid they are and b) whether they are good or evil. Only with extreme good luck do you get a boss who is smart and a good human being.

Worst call centre moment:

Routinely abused by rude, angry and above all stupid customers. Vroom’s worst moment comes when he receives racial abuse from a drunk caller leaving him visibly distressed, trembling and breathing heavily.

What does Vroom represent:

The tragedy of wasted talent. With his education Vroom could be a journalist making a difference in society, but instead he’s wasting this potential in the call centre. Vroom is also representative of the tensions of the outsourcing model where power lies with the big Western companies who profit by paying comparatively lower wages and with the Western consumers who act in an abusive way towards the virtually powerless call centre workers.